The 9th Annual Myrtle Beach Jeep Jam returns to the Old Myrtle Square Mall Site October 30–November 1, bringing more than 5,000 Jeeps and an expected 30,000 attendees to the heart of Myrtle Beach for three days of action, entertainment and Halloween fun.
Myrtle Beach Jeep Jam has grown into The Biggest Jeep Event of the Fall and one of the largest fall events on the Grand Strand — but visitors don’t need to own a Jeep to enjoy it.
The outdoor festival is designed to deliver a full spectator experience, giving local families and visitors a chance to watch Jeeps climb, crawl and splash through the Proving Grounds from bleacher seating while giant video boards, a live announcer, DJ and music keep the action moving throughout the day.
Beyond the Proving Grounds, visitors can explore hundreds of custom and classic Jeeps, shop more than 120 vendors, enjoy a variety of food trucks, and take part in Halloween activities throughout the weekend.
Spectator admission is just $10 per day, and children under 12 are admitted free.
Event Highlights
Myrtle Beach Jeep Jam Returns
Exciting News: Jeep Jam Returns
The Proving Grounds – Watch Jeeps tackle steep climbs, technical obstacles and the crowd-favorite mud pit.
Sunrise Beach Crawl – Hundreds of Jeeps travel down the beach each morning at sunrise for one of the weekend’s signature sights.
*NEW* Jeepers Creepers – Halloween takes over Jeep Jam with a parade, Trunk-or-Treat, costume contest, decorated Jeeps, themed photo spots and the Haunted Trail.
120+ Vendors – Shop Jeep parts, accessories, apparel, off-road gear, specialty products and more.
Food Trucks – Enjoy a variety of meals, snacks, drinks and sweet treats throughout the festival.
Show-N-Grime Jeep Show – Custom builds, restored classics and standout Jeeps compete for awards on Saturday.
Classic Collection – A curated exhibit featuring 30 iconic Jeeps dating from 1941 through 1996.
Overland Experience – Adventure-ready vehicles with camping setups showcase the overlanding lifestyle.
Handyman Hal Meet & Greet – The popular children’s entertainer returns Sunday for a special appearance with families.
“Jeep Jam is just as much fun for the people watching as it is for the people driving,” said Philip Van der Vossen of NS Promotions & Events. “You can watch the action, check out thousands of incredible vehicles, shop the vendors, grab something to eat and enjoy the Halloween atmosphere. You definitely don’t have to own a Jeep to have a great day at Jeep Jam.”
Myrtle Beach Jeep Jam is Where Jeepers Go For Halloween. Thousands of Jeepers arrive in costume, decorate their Jeeps and bring the Halloween spirit with them. Jeepers Creepers takes it even further with a Halloween Parade, Trunk-or-Treat, Costume Contest, Haunted Trail, themed photo spots and more.
*NEW* Halloween Parade – Thursday, October 29 at 6:30 PM – 100 decorated Jeeps take to Ocean Boulevard for a Halloween parade through Myrtle Beach.
Trunk-or-Treat – Friday, October 30 at 4 PM – 100 decorated Jeeps create a unique Trunk-or-Treat experience for families.
*NEW* Costume Contest – Saturday, October 31 at 2 PM – Kids, adults, dogs and groups can dress up and compete for Halloween honors and prizes.
*NEW* Haunted Trail & Photo Spots – Explore themed photo opportunities and the Haunted Trail, a decorated walk-through Halloween experience inside the event grounds.
From the Halloween Parade on Ocean Boulevard to the mud pit, custom Jeeps, food trucks, shopping and family activities, Myrtle Beach Jeep Jam offers plenty to see and do throughout Halloween weekend.
Event Information
Halloween Parade: Thursday, October 29 at 6:30 PM on Ocean Boulevard
Sunrise Beach Crawl: Thursday, October 29–Sunday, November 1 at 7 AM on the beach in downtown Myrtle Beach
Jeep Jam Main Event Dates: October 30–November 1, 2026
